The Candy Group will be among the protagonists of Eurocucina with a stand of over 1,200 square meters inside the FTK (Technology For the Kitchen) pavilion. The choice of the products that will be presented at the trade fair reflects the distinctive characteristics of the three brands: for Hoover, the sophisticated design and the technological innovation; for Candy, smartness and connectivity; and for Rosières the enhancement of French haute cuisine. The three “hero products” will be: the innovative hot conservation system by Hoover (an oven that allows to have “ready to serve” meals at any time of day), the Candy Watch&Touch oven (with full-touch display door to manage every moment of food preparation through a simple touch, as well as to take advantage of a series of interactive functions) and the Rosières Sous Vide column.
The products will be presented using the most advanced technologies to support the communication. Show cooking, digital applications, interactive demos, virtual reality: these are some of the elements that will characterize the interactive experience of the users at the stand. “At IFA Berlin we have presented the best of our offer in the washing and floor care sector, while Eurocucina will be the perfect setting to demonstrate how Candy is at the forefront in the built-in sector and in the kitchen appliances segment – said Beppe Fumagalli, CEO of Candy Group -. Our investments in technology and the continuous innovation have led the Candy Group to develop a range of unique products on the market, not only because they are highly sophisticated from a technological point of view, but also beautiful aesthetically and able to respond to the current consumer’s needs”.
