Starting from May 1st, Lorenzo Fiorani has taken over the position of Chief Executive Officer of the Defendi Group. After graduating in Business Administration from Bocconi University in Milan, Lorenzo Fiorani acquired extensive knowledge and management experience in various positions within multinational organizations in the household appliance industry. Before joining Defendi he was General Manager Dishwashing at Whirlpool for the EMEA business. In his new role as Chief Executive Officer, he will directly report to the CEO of the high-tech leader Blanc & Fischer, Group that the Italian company joined in 2013. The new CEO will guide Defendi Group towards the challenging strategic goals set for the coming years and intended to lead the company to a solid growth in the near future. Defendi, 60 years of experience in providing solutions for cooking with gas, will keep on focusing on technological innovation to tap a rapidly changing market scenario. The well-renowned company expertise in developing highly customized solutions will be a key driver to the growth target. To the newly appointed CEO, the stimulating assignment of raising the bar higher.
