Elica has inaugurated in Barcelona the first stage of its Roadshow Europe 2018, which is also an opportunity to present the Air Partners program. This activity is part of an internationalization plan that aims to strengthen the company’s business also in foreign markets where it is already present: Spain, France, UK, Russia, Croatia, Slovakia, Czech Republic, Germany, Hungary, Romania, Bulgaria and Greece. A branded show-trailer is the company’s itinerant showcase and will bring Elica’s premium collections to Europe. Among these, the NikolaTesla hobs and the best selection of hoods able to meet the various installation requirements: the ceiling line that includes Cloud Seven, Skydom, Illusion and Lullaby, the Haiku and Thin lines for wall or island installation and the Urban, Pix and Interstellar hoods, characterized by original design and premium materials. The European tour starts from Spain: after Barcelona, the roadshow will continue in other major Spanish cities including Madrid, Pamplona, Burgos, Bilbao, to end in Malaga on October 19th. Hundreds of points of sale will be involved with a rich events program: from meetings with the traders and architects (with trainings on products and show-cooking and cocktail dinners) to activities directed to the consumers, who can discover Elica’s offer directly on the show-trailer. Barcelona is also the location chosen by the company to officially present its Air Partners program to the traders. It is an innovative project, introduced last year in Italy, with the aim of providing trade partners with exclusive training initiatives, in-store promotions and communication activities. It will start with the stores in Catalunya specialized in furniture and kitchen products, and then it will continue throughout Spain by the year 2019. “The Air Partners Spain initiative makes us proud – comments Marco Garbuglia, Head of Trade Marketing of Elica – because it allows us to be even closer to our customers and their needs. The Air Partners project was born to create an engaging relationship with our retailers. Our partners’ exhibition centers become the place where we convey the quality and value of our products to our customers”.