Hoover’s new video strategy

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An image from Hoover’s video campaing

Hoover has launched a new phase of its communication strategy, with the aim to accompanying all stages of the purchasing process with relevant contents depending on the moment. All this by exploiting the potential and the immediacy of the videos. In recent months the brand has signed a partnership with Filmmaster Productions for the creation of a video strategy (35 videos) dedicated to the 7 new Hoover hero products in the washing, cleaning and purifying segments.

An image from Hoover’s fake tutorials

Besides, Filmmaster Productions has launched a call addressed to the international network of creatives and filmmakers for the production of video pills with a funny and joking tone (fake tutorials). The response to the contest was exciting, with more than 800 filmmakers from 59 countries producing a total of 265 videos. “The continuous search for a fruitful and constructive dialogue with our consumers has led us to identify a new path and to explore new languages to describe the characteristics of our products and the brand values – said Atena Manca, Brand Manager of Hoover -. Our challenge was to add a fresh, dynamic and interactive language to the image of a reliable brand, which for over 100 years has been offering high-performance products for home care and people’s well-being. Thanks to the fundamental contribution of Filmmaster Productions, we believe we have succeeded”.

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