Miele increases its turnover by 6.5%

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The Executive Board of the Miele Group.

In 2020 the Miele Group achieved sales of € 4.5 billion, 6.5% more than in 2019. “Thanks to our strong brand, a high-quality product range and the persistent expansion of digital marketing activities, Miele has nevertheless succeeded in surpassing the previous year’s turnover by a considerable margin – said the Executive Board -. We will continue to stay our course and, indeed, strengthen it”. Amongst individual categories, vacuum cleaners and refrigeration products experienced the greatest growth rates.
Miele’s turnover in Germany reached € 1.33 billion. This represents an increase of 8.8% and accounts for 29.5% of overall turnover. Strong growth was also reported by the Benelux countries, France, Austria and Switzerland, all European neighbours with high-level turnover, but also by aspiring countries in Eastern Europe and, particularly, by China. In other important markets, the previous year’s levels of business were roughly held, for example, in the USA and Great Britain, despite the alarming spread of Covid-19. As far as distribution channels are concerned, online sales saw the most positive development. Finally, Miele has placed its high-priority focus on an ambitious expansion of its sustainability strategy: to achieve climate neutrality at all locations in 2021.

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