Miele acquires majority stake in Otto Wilde Grillers: the joint objective is to offer a high-end and finely tuned range of outdoor lifestyle products. Both companies intend to tackle this high-potential market together with immediate effect: Otto Wilde will contribute its expertise in the field of innovative high-end grills and accessories. Miele, for its part, brings many years of know-how in the development, production, connectivity and marketing of premium built-in appliances worldwide to the table. “Even during our first contacts, we were impressed by the pioneering spirit at Otto Wilde Grillers, by the innovative nature of their products and their loving attention to detail – says Gernot Trettenbrein, Senior Vice President of the business unit New Growth Factory at Miele -. The global player steeped in tradition and the agile start-up complement each other perfectly and are together capable of achieving great things. We are looking forward to hitting the ground running and putting our joint innovation and growth plans into action”. For Miele, its stake in Otto Wilde Grillers represents a first foothold in the growing future market of outdoor cooking. “We have therefore defined outdoor cooking as an additional business segment within the Miele Group which we intend to establish and expand with determination”, says Trettenbrein. The necessary activities will be bundled within the New Growth Factory, set up at the beginning of this year to ply promising new growth fields outside Miele’s core business area. These already include the gourmet delivery service MChef, the vertical farming specialist Agrilution and the KptnCook recipe app.
