The results of Dyson’s global dust study


In its global dust study, Dyson investigated cleaning habits and behaviors. In particular, the study, undertaken on 10,754 respondents from 10 countries around the world, found that even though dust is cause for concern and a trigger for cleaning, few are aware of what makes up the dust in their homes. The pandemic has made many people more frequent cleaners, but many are still unaware that viruses can be present in household dust. Three in five (59%) are cleaning more frequently since the outbreak of the pandemic, with many citing the desire to keep their homes safe and sanitized as a major driver for this change in behaviour. In a year when hygiene in the home has been front of mind, people tend to agree that having less dust in the home creates a healthier environment (77%). People are less sure about viruses being present in household dust, with 1 in 5 admitting to not knowing this. More people have increased their cleaning in Spain, China, USA and Italy than any other country. Besides, 9 in 10 of people’s homes are cleaned at least weekly, with a third citing visible dust and dirt as a motivator to clean. Vacuum cleaners are considered to be the most effective way to remove dust from the home and they are the most commonly used cleaning tool around the world. Global average time spent vacuuming is 24.2 minutes. Spaniards take the top spot for vacuuming 30.5 minutes on average, whereas Japanese cleaners vacuum 12.1 minutes less, averaging 18.4 minutes only.



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