Haier chooses Local Planet for its media planning


Haier Europe has chosen Local Planet to manage its online and offline media planning. Winner of an international competition launched last November, Local Planet will manage the media planning in Europe. “The choice of Local Planet as our media partner allows us to maintain a strong local focus, necessary to grow our brands as we want in the different markets and at the same time create a strategic and measurement framework at European level, optimizing our investments – said Francesco Bellomo, Media & Consumer Insights Manager of Haier Europe -. 2021 and the next few years will see us increasingly committed to the development and communication of our strategy focused on creating an IOT ecosystem at the service of consumers, a milestone in the growth path of Candy, Hoover and Haier”.