The international magazine and platform Ha Factory celebrated 70 years of information to the global domestic, professional and industrial appliances market with a unique event, a moment of reflection, inclusion and analysis on the current market culture.
The day offered a vision of the future in a trasversal way, touching on topics such as:
Finished product
Subcontracting
Components
Technology
Sustainability
Reshoring
Electronics
Distribution
Design
Production processes
Digital & Metaverse
Nearshoring
Friendshoring
Supply Chain
Together with the protagonists of the three sectors involved, participants witnessed and experienced a moment that was intended to be original and unique for its content and for the speakers who gave voice to the guests present, with moderators dedicated to them:
Venanzio Arquilla
Head of Product Design Course at Politecnico di Milano Design School
Alessandro Garnero
Editorial Director Divisione Manufacturing, Gruppo Editoriale Tecniche Nuove
for the world of subcontracting, components and related technologies.
Federica Lavoro
Communication Manager APPLiA Home Appliances Europe
Cristina Lazzati
Editor-in-chief MarkUp and Gdoweek, Gruppo Editoriale Tecniche Nuove
for the institutional side and the distribution side (from Retail, to collection and professional).
Marco Villani
Professor at the Università degli studi dell’Aquila and Technical Director of Ha Factory
Talks by:
Carlo Alberto Carnevale Maffè
Ferruccio De Bortoli
Francesco Farinetti
The event was presented by Moreno Morello
14:30-15:00
Participants registration and welcome
15:00-15:10
Welcome greetings
Alessandro Garnero, Editorial Director Divisione Manufacturing, Gruppo Editoriale Tecniche Nuove
15:10-15:20
Cultura Appliances
Andrea Carinato Cavalieri Ducati, Area Manager Divisione Appliances, Gruppo Editoriale Tecniche Nuove
ECONOMIC SESSION
15:20-15:40
Numbers, values, opportunities, challenges of the appliances market
Benedetta Brioschi, Associate Partner, Head of Food&Retail and Sustainability, THE EUROPEAN HOUSE AMBROSETTI
15:40-16:15
Round table: The associations’ point of view – The market situation with a view to the future
Moderator: Alessandro Garnero, Editorial Director Divisione Manufacturing, Gruppo Editoriale Tecniche Nuove
Participants:
Stefano Bellò, Vice President ANIMA/ASSOCLIMA
Davide Castagna, Senior Key Account Manager APPLiA ITALIA
Paolo Falcioni, Director General APPLiA HOME APPLIANCES EUROPE
Davide Rossi, Director General AIRES CONFCOMMERCIO
16:15-16:30
Talk: Appliances as utility? Quale scenario evolutivo
By Prof. Carlo Alberto Carnevale Maffè
16:30-17:00
Coffee break
PRODUCT SESSION
17:00-17:30
Round table: The appliance and its supply chain
Moderator: Marco Villani, Prof. at Università degli Studi dell’Aquila and Technical Director of Ha Factory
Participants:
Francesco Amitrano, CEO PASELL
Marco Arduini, CEO EUROGROUP
Giorgio Decataldo, Global Business Development UL SOLUTIONS
Luigi Malpighi, EMEA Strategic Marketing Italy & Spain IoT Biz Development STMicroeletronics
Stefano Rocchi, Group Sales Director REPA Italia
Roberto Sonni, Plant Manager ILVA GLASS
17:30-18:00
Round table: Appliances and environments – House/horeca/building/nautica
Moderator: Prof. Venanzio Arquilla, Head of Product Design Course at Politecnico di Milano Design School
Participants:
Daniele Grassi, Vice President Home Appliances Division SAMSUNG ELECTRONICS ITALIA
Ettore Jovane, Head of Aircon Business SAMSUNG ELECTRONICS ITALIA
Ernesto Santini, Vice President SMART BUILDING ALLIANCE
Maurizio Tursini, Chief Product Marketing and Solutions di GRUPPO CIMBALI
18:00-18:15
Talk: Sostenibilità, necessità e concretezza
By Ferruccio De Bortoli
Talk: Sostenibilità, necessità e concretezza
By Ferruccio De Bortoli
18:15-18:45
Round table: Sustainability and energy saving in appliances
Moderator: Federica Lavoro, Communication Manager APPLiA Home Appliances Europe
Participants:
Alberto Di Luzio, General Manager MIDEA ITALIA
Daniele Grassi, Vice President Home Appliances Division SAMSUNG ELECTRONICS ITALIA
Ettore Jovane, Head of Aircon Business SAMSUNG ELECTRONICS ITALIA
Serhan Karakoc, Technical Lead Expert – EMEA Appliance Market 3M
Eleonora Morettini, Head of CS Italy & Iberia WHIRLPOOL CORPORATION
18:45-19:00
Talk – From duty to beauty: la nuova era del retail
By Francesco Farinetti
19:00-19:30
Round table: The role of design in the appliance
Moderator: Cristina Lazzati, Editor-in-chief MarkUp and Gdoweek, Gruppo Editoriale Tecniche Nuove
Participants:
Marco Bonetto, President BONETTO DESIGN
Francesco Casoli, President ELICA
Giordano Covini, President SINTHESI ENGINEERING
Luciano Galimberti, President ADI Association for Industrial Design
Maurizio Vianello, CEO VALCUCINE
19:30-20:30
Dinner for all guests
With the welcome collaboration of:
ADI - ASSOCIAZIONE PER IL DISEGNO INDUSTRIALE
AIRES - ASSOCIAZIONE ITALIANA RETAILER ELETTRODOMESTICI SPECIALIZZATI
The European House - AMBROSETTI
ANIMA - CONFINDUSTRIA MECCANICA VARIA
APPLiA Europe - Home Appliance Europe
APPLiA Italia - Associazione Produttori Elettrodomestici
SBA Italia - SMART BUILDING ALLIANCE FOR SMART CITIES
List updated 11 September 2023
CULTURA APPLIANCES, 70 YEARS OF INFORMATION AND A MAJOR FUTURE-ORIENTED EVENT
Register for free to relive the emotions of Cultura Appliances through the videos of the day!
IN COLLABORATION WITH
List updated 11 September 2023