Change at the top of Franke Home Solutions in Italy. After nine years with the company, Stefano Benvenuti has stepped down as Head of Commercial Italy to pursue new professional opportunities. During his career at Franke, he played a key role in strengthening the commercial structure and helped consolidate the Group’s position in the Italian market. Now Marco Falaschetti has taken over the role of Head of Commercial Italy.
Extensive international experience
With a degree in Management Engineering from the University of Modena and Reggio Emilia, Marco Falaschetti has over twenty years of international experience in the consumer goods and retail sector. His skills range from sales and marketing to product management and category management.
After starting at Indesit in 2002 in the Procurement area, he held positions of increasing responsibility. In 2010, he began a career as Marketing Manager in Turkey and later as Marketing Director in Russia. Besides, he joined Whirlpool in 2015, where he led marketing activities for the Asian and Russian markets. Then, in 2017, he took on responsibility for marketing in the UK and Ireland. And in 2020 he became Commercial Director Freestanding at Whirlpool Italy.
“I am excited to join the Franke Group – commented Marco Falaschetti – with whom I share an integrated and international approach that has always distinguished my career: leading people, attracting and enhancing talent, and at the same time working rigorously on KPIs and business results. I am convinced that the strength of the team and the quality of Franke’s offering will be the driving force behind new successes in the market”.
Strengthening the commercial strategy in Italy
Marco Falaschetti will bring his experience to the Italian team at Franke Home Solutions. The goal is to seize new growth opportunities in an environment increasingly characterized by uncertainty and rapid change. “We welcome Marco Falaschetti with great confidence: his path in complex and competitive markets, combined with his ability to build strong relationships with customers and partners, represents an important added value for Franke – said Corrado Mura, VP EMEA of Franke Home Solutions –. His appointment confirms our desire to further strengthen our commercial strategy in Italy and will be decisive in accompanying the company towards new growth and consolidation objectives”.
Franke Home Solutions is the Franke Group division dedicated to systems and solutions for the domestic kitchen. It operates worldwide and employs around 4,000 people in almost 30 countries, generating total sales of around 889 million Swiss francs. The range of products offered covers all areas of the kitchen: from food preparation and cooking to purification and also cleaning. Besides, the company also has extensive know-how in the field of air and water treatment.
