Emanuele De Longhi has been appointed Head of Marketing Communication & Media of Samsung Electronics Italia: in this new role, he will report directly to the President Seho Kim. The manager will be responsible for outlining, managing and implementing the company’s marketing plans and the communication strategies for the Marcom area, the Crm digital marketing area and the media area, in line with the company’s strategic plans. The goal is to further evolve the brand approach to dialogue with a younger audience, Millenials and Generation Z, identifying new spaces and touchpoints. Emanuele De Longhi joined Samsung Electronics Italia in 2007, where he held roles of increasing responsibility.
