Electrolux is launching a the “Appliance-as-a-Service” program for landlords and has signed one of Sweden’s largest landlords, SKB, as the first customer. The company is committed to contributing to the circular economy by integrating a circular approach into home appliance products and solutions and this is the latest example. With this new subscription-based business model, SKB (Stockholms Kooperativa Bostadsförening) pays a monthly fee for which Electrolux installs, cares for and repairs the products, prolonging the appliance life length and reducing the carbon footprint per building. When an appliance replacement is needed, Electrolux will also oversee refurbishment as well as product recycling. The program is available to all developers and landlords; private, municipal, cooperative and also new building projects, student homes, holiday parks among others. It will be rolled out across additional markets later this year, starting in Europe.
