Whirlpool Italia, with a view to further expanding the presence of its brand in the Italian market, renews strategy in small household appliances, creating a new business division integrating the KitchenAid and Hotpoint brand.
Thanks to the facility, operational from January 2017, the team Hotpoint SDA and SDA KitchenAid are going to join forces and expertise to create a unique team and specialized in the service of two distinctive brands, each with its own personality, values, products, technologies and different targets.
This operation is going to implement the new commercial strategy that thanks to the union between two sales team to success, such as those of Hotpoint KitchenAid SDA and SDA, is going to provide greater geographical coverage and a more close and constant relationship with the retail channel.
Stefano Delli Carri, Commercial Director SDA Italy that as of 1 January 2017 is going to extend his liability in addition to brands Hotpoint and Whirlpool also the KitchenAid brand.
