Miele: growth strategy in the washing machine segment

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Final assembly of Miele washing machines at its main production plant in Gütersloh. A further plant in Poland is to be set up to guarantee additional production capacities.

In order to lay the groundwork for further growth, Miele is to set up a second production plant for washing machines, and the choice has fallen on Poland. “Our neighbour has a good infrastructure and offers considerable logistical benefits compared with countries further afield – said Stefan Breit, Executive Director responsible for technical affairs within the Miele Group -. Currently, several potential locations in Poland are under scrutiny and evaluation; a decision is pending shortly. The start of production with a capacity of approx. 250,000 appliances is planned for 2020. The integration of a Polish plant into our production network will give us greater latitude when it comes to our model and pricing policy whilst at the same time safeguarding Miele’s proverbial quality standards”.