Electrolux has agreed to acquire Anova, the U.S. based provider of the Anova Precision Cooker, an innovative connected device for sous vide cooking that enables restaurant-quality results in the home. The acquisition provides to the company a significant opportunity for profitable growth in this emerging product category. Anova’s direct-to-consumer business model and digital focus are also of strong interest to Electrolux. The company has approximately 70 employees and contractors globally and is headquartered in San Francisco. To further leverage the benefits of joining forces with Anova, Electrolux Home Care business area intends to open an office in San Francisco, in order to establish an innovation hub for creating innovative consumer experiences in the smart home. “Anova’s mission – to make it easy for consumers to cook like a pro – is so similar to our own focus on great tasting food that this was quite obviously a perfect match – said Ola Nilsson, Head of Electrolux business area Home Care and Small Domestic Appliances -. It’s also a great strategic fit in terms of Anova’s approach to online sales and digital marketing, and in how they leverage connectivity in the products. We have a lot to learn from each other, and look forward to helping Anova take the next steps on their global growth journey while maintaining an agile and innovative culture”. The acquisition is subject to regulatory approvals, and is expected to be closed during the first quarter of 2017.
