France: only the small appliances and Tlc grow


The technical consumer goods market in France registered a fall in the first quarter of 2017: down by 4.7 percent compared to the same quarter in 2016. The consumer electronics market suffers strongly with a double digits fall (-29.3%). All other sectors are also in decline: only small domestic appliances and telecommunications reached positive performances. Here are the data communicated by GfK Temax.


 Q1 2017
Q1 2017 vs
Q1 2016
GfK TEMAX France7,467-4.7%
Consumer Electronics (CE)973-29.3%
Photography (PH)148-2.5%
Major Domestic Appliances (MDA)1,335-1.1%
Small Domestic Appliances (SDA)8054.8%
Information Technology (IT)1,789-1.6%
Telecommunications (TC)1,7543.4%
Office Equipment & Consumables (OE)663-2.2%

Major Domestic Appliances
The wine cabinets have shown a good growth as well as the hoods mainly through the development of niche segments (ceiling and telescopic hoods). Overall, the major domestic appliances market is declining, penalized by freezers and tumble dryers.

Small Domestic Appliances
In the first quarter of 2017 there was a solid value growth for the small domestic appliances sector, driven by non food categories above all. Cordless handstick vacuum cleaners remain the main contributor to SDA value growth. Besides, it was registered a strong winter season for electrical heating due to very low temperature peaks in January.

Information Technology
The development of the gaming and premium products (ultrabook) is positively impacting different categories: monitors, computing, pointing devices and keying devices. On the other hand, IT market declined by 1,6% because of several categories: housings, storage, communication cards, desk computing and mediatablets.

In the first quarter of 2017, GfK Temax registered an up market movement for the smartphone increasing by 6% in value due to a higher price, especially with the development of the sales above 200 euro. On the opposite side, the mobilephones continue their decline both in volume and value.

Office Equipment & Consumables
Data/video projectors permitted to record good results in Q1 2017, driven by dynamic sales in retail channels. Overall, the office equipment market decreased due to MFD and a fall in laser devices in business channels.

Consumer Electronics
The French CE market suffers a lot from the 2016 TNT Switch off impacted by the fall of small size TVs (<32”). Audio home systems are decreasing due to the home theater systems and traditional stereo systems.

An up-market movement of digital cameras continues in Q1 2017 with a value decreasing only by 2%. Traditional camcorder continue its decrease in volume.