BSH continues its growth strategy

From left to right: Michael Schöllhorn (BSH COO), Adam Grehl (deputy mayor of the city of Wroclaw), Maciej Bador (President of the economic zone Wroclaw) and Matthias Ginthum (BSH CMO) at the ceremonial factory opening in Wroclaw, Poland.

In its 50th anniversary year, BSH is pushing the expansion of its global production network. The company celebrated the opening of its new site in Poland. Two new factories will commence operations in the city of Wroclaw, creating new capacities to support BSH’s growth strategy. The company now has factories in Poland for the areas of laundry care, dish care, cooking and refrigeration, as well as small home appliances. At the new plants, BSH plans to produce around two million ovens, fridges and freezers a year. The majority of the manufactured appliances will be intended for export, in particular to Western Europe.


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