GfK Temax: slightly positive trend in Spain


As reported by GfK Temax, the Spanish technical consumer goods market presents a slight increase in billing of 0,9% in the third quarter of 2017 compared to the same period in 2016. Turnover in TGC market was 3.42 billion euro. Although Telecommunications and Office Equipment decrease their income, the good results of Small Domestic Appliances, Mayor Domestic Appliances and Information Technology make positive the technical consumer goods market.


Major Domestic Appliances
It is the third category in terms of turnover and has the highest growth in TCG. In the third quarter of 2017, GfK Temax registered excellent results in cooling due to very positive trends in the side-by-side category. Besides, there was an important growth also in cooking and hoods.

Small Domestic Appliances
All the three families of SDA (personal care, kitchen and home) had positive trends. There was an almost double digit growth in vacuum cleaners, and the hair dryers got a significant improvement due to the sales increase of pistol hair dryers. Besides, the turnover of the ironing and food preparation segments got discrete results, while the shavers slowed down their growth in the third quarter 2017.

Consumer Electronics
Docking minispeakers and loudspeakers perform again the highest growth of the category, maintaining positive trends and perspectives, especially in connected and smart technologies. The PTV, the most important category in terms of income, closes the quarter with a relevant growth due to smart and UHD technologies. Other cross-selling products like memory cards or universal RC show positive results in this quarter. On the other hand, the Audio Home System category drops down slightly in Q3 and video cameras do not get to improve their results of past year, especially with the action cams.

designed by Naulicreative –

The high quality cameras achieved an important growth in terms of value due to the increase of the price. In particular, there were good results in the interchangeable lenses, with an almost double-digit growth. However, the accessories, with positive trends in 2016 and optimistic expectations for 2017, dropped down importantly in Q3, due to the sharp decreases in bags.

Information Technology
The Spanish market registered positive trends in the products associated with the gaming industry (gaming mobile computing models and large-screen monitors) and the SSD Hard Disk Drive contributed to the category growth. On the opposite side, despite their recovery, media tablets decreased in terms of income. Besides, there were flat results in desktop computing.

The wearable devices continued their positive trend and the smart watches represented more than half of the category turnover. Smartphone Sim Free stood with positive trends (new releases on high-end models), but the decrease of the terminals sold by the operators affected the results of the whole category.

Office Equipment and Consumables
The declining in sales of printing devices and consumables, both inkjet and laser, generated a contraction of the whole category.