Sung Soo Kim is the new CEO and President of LG Electronics Italy and Greece. He has held the role of Home Entertainment Europe/CIS Sales and Marketing/Vice President for three years (since December 2013). Previously, he has already held the position of Branch President, assuming the role of President of LG Electronics for the Baltic Countries (since November 2008) and then, since January 2010, the position of President of LG Electronics Ukraine. Under the guidance of Sung Soo Kim, the company will consolidate its position in the premium segment on all product categories (Home Appliances, Home Entertainment and Mobile Communication and B2B) while continuing to promote artificial intelligence and cutting-edge technological solutions . “Italy and Greece represent strategic markets thanks to their ability to quickly grasp the technological developments – says Mr. Kim -. My goal is to strengthen the LG presence in these markets, creating value for consumers and trade partners thanks to our products and our unique and innovative technology”.