The news of Candy Group at IFA 2018

Candy Bianca

At IFA 2018, Candy Group presents its product innovations in an immersive exhibition area, where its two hero products will be presented: Candy Rapid’ò and Hoover AXI. The Hoover brand will have a very significant presence at the stand: it will be possible to see the AXI washing machine in A+++ -70% class, which allows commands to be activated with Direct Voice, is equipped with the TED system for the recognition of fabrics and stains and has a load capacity of 14 kg. Furthermore, in Hoover’s “Kitchen of the Future”, the household appliances are connected not only with the user via the Hoover Wizard App and Direct Voice, but they are also connected to each other. The Vision 2.0 oven will be protagonist as the hub of the kitchen of the future. It is equipped with an LCD screen and is able not only to guarantee all the functions of a smart oven (connected and with an internal camera), but also to receive and process the information provided by the other household appliances. Hoover’s most innovative products, including the KeepHeat oven and the AXI refrigerator, will be the stars of the Exploring New Solutions area, while in the Bespoke Care area visitors will have the opportunity to be directed towards the most suitable products for each of them thanks to the information acquired with a facial recognition software. In addition, in the Style area will be placed the Premium Gallery, with the Hoover’s most iconic collections and products, while in the Small Domestic Appliances area visitors can see the wide range of Hoover wireless vacuum cleaners.
The exhibition area dedicated to Candy will present the Rapid’ò washing machine, which allows consumer to activate fast washing programs, including a complete cycle in less than 39 minutes. The Full Connected Range area represents the smart home according to Candy: an environment in which the different products of a complete range (connected and managed remotely thanks to the simply-FI App) can interact with the user and with each other. Besides, the washing machine Bianca will be at the Design area, dedicated to the Italian style, and it will present the appealing graphics created by Garage Italia for Candy. The products Candy Trio, Acquamatic and Smart Steam will be the protagonists of the Smart Products area. Finally, a specific space will be reserved for Candy Watch & Touch, the smart oven (fully connected and with a highly intuitive interface) that has achieved the Red Dot Design Award.


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