The TCG market in China recorded an increase of 5.7%

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In the second quarter of 2018, the Chinese technical consumer goods market increased by 5.7% compared to the same period of the previous year, as reported by Gfk Temax. The telecommunications market grew by 6.7% and the small domestic appliances market increased by 24.2% year-on-year. The year-on-year decrease rate of photography market was 1.1%, and consumer electronics fell by 6.2%. The growth of major domestic appliances reached 0.9%, and IT market was +8.5%.

Here are the growing products:
Major Domestic Appliances
The drum washing machine, especially the washer-dryer machine, has spurred the most significant market growth, demonstrating consumers’ constant pursuit of quality of life.

Small Domestic Appliances
In the first half of 2018, the vacuum cleaner market grew more than expected, the growth rate of offline market accelerated, and the price of online market products rose.

Consumer Electronics
As communicated by GfK Temax, under the “618”, the category maintained a high-speed growth in the online market in Q2. The offline market was eroded by online market, and gradually integrated online resources to transform into new retail, enriching its business.

Photography
More and more brands of camera market continued to pushing on full-frame in the second quarter.

Information Technology
The notebook market is driven by the thin and light books and the game books. Compared with the previous quarter, the market has improved.

Telecommunications
The online promotions led to a year-on-year increase in the wearable market.

Office Equipment & Consumables
The sales of printers are on the rise. Among them, the online market has developed rapidly, with a year-on-year increase of 60%.

Here are the declining products:
Major Domestic Appliances
The offline market continued to shrink, with sales falling 12% year-on-year, while the online market has also entered a period of slowing growth.

Small Domestic Appliances
The average price of air purification products is lower. The offline growth is mainly concentrated on mid-to-high-end products, while the online focus is on entry-level products. The price elasticity of overall market reduced.

Consumer Electronics
Retail sales fell 6.2% year-on-year due to the reopening of online market price wars.

Photography
In terms of cameras, Sony has still secured its top spot. However, with the popularity of 4K and portability, the market share of traditional cameras is further eroded.

Telecommunications
In the mobile phone market, the mid-to-high-end consumption upgrades weakened in the first six months of 2018, and the growth rate of retail sales continued to slow down.

Office Equipment & Consumables
The offline market is showing a shrinking state.

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