The Italian TCG market grew by 3% in 2018


After a slight downturn in 2017, the Italian technical consumer goods market began to grow again last year, with an increase in turnover of +3%. According to GfK (data detected using the Retail Panel methodology), the total market value rose from € 14.3 billion in 2017 to € 14.7 billion in 2018. A significant result, because it is the highest level reached by the market since 2010. If sales in traditional stores remain unchanged compared to last year (+0.5%), the online channel continues to grow at double-digit (+20%), representing – at the end of 2018 – 14.6% of value sales. The positive performance of the Telecommunications segment (+6.7%) drives the growth: at the end of 2018, this sector generated 39% of the total value of the Italian technical consumer goods market. There was also a growth trend for the major domestic appliances (+3%) and small domestic appliances (+2.5%), which accounted for respectively 14.4% and 9.1% of the total market. The Information Technology/Office Equipment sector also grew (+1.5%), remaining the second in importance with a share of 19.2%. Consumer electronics (Audio and Video) recorded a small decrease (-0.4%) compared to 2017, while the photography sector slowed down more significantly (-3.6%). The results of the Home Comfort (-11.9%) and Media Storage (-15.2%) sectors are decidedly more negative: they however represent a small share of the Italian market. Finally, the products that in 2018 contributed most to the growth in terms of turnover were: smartphones, vacuum cleaners, dryers, headsets and televisions. The common factor, among all these products, is the success of the Premium appliances, which continue to grow driven by new technologies.


Please enter your comment!
Please enter your name here