Whirlpool will celebrate human connections at Fuorisalone 2019


At Fuorisalone 2019, Milan’s world-famous celebration of design, held during the city’s prestigious Salone Internazionale del Mobile from April 8-14, Whirlpool will showcase the power of innovative design to build meaningful human connections in the digital age. As technology reshapes our world, the brand is presenting a vision of human-centric design where technology senses our needs, saves our time and helps us enjoy more rewarding lives. This concept is brought to life through the brand’s interactive art installation – designed by Ico Migliore with M+S lab – at the “Human Spaces” exhibition. As part of its presence at Fuorisalone, Whirlpool will be hosting an engaging discussion with industry thought leaders to explore how technology and design can contribute to enhancing and supporting the connections that truly matter in our lives. Whirlpool will also provide its guests the opportunity to experience its W Collection suite of premium appliances through a special cooking demonstration event. Additionally, the W Collection will be featured in a product showcase at the newly-renovated Milan flagship showroom of Cosentino. Whirlpool will be co-producing Interni’s “Human Spaces” event. “For the Human Spaces event, Whirlpool will immerse its visitors in a unique sensory experience, celebrating the power of meaningful human connections – the company explains -. With a striking new installation created by Ico Migliore with M+S lab called ‘The Perfect Time‘, the experience explores the concepts of time, space and connection, where space is interpreted as an intelligent, permeable organism that visitors can pass through, discovering how changes in perception are altered by place and time”. The installation reveals how the human-centric product design behind the premium appliance manufacturer’s W Collection range can help shape the experiences and bring us closer together, and shows how Whirlpool is helping to create homes that are more sensitive to the human experience through its 6TH Sense technology. “The Perfect Time” will be on display in the courtyard of the University of Milan from April 8-19.


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