At IFA Berlin, within 3400 square meters of exhibition space, Haier will show its IOT ecosystem and the strong complementarity of its three brands (Haier, Candy and Hoover) in proposing innovative and customized products and solutions in the washing, cooling, cooking and SDA sectors. Visitors will be invited to interact directly with the products and experience the most innovative technologies for themselves: events, animations, demonstrations and show-cooking, enhanced by the presence of led-walls and scenic installations, will contribute to offer the public an engaging and interactive user experience. Absolute protagonist of Haier presence at IFA 2019 will be the presentation of the Smart Home Ecosystem, with over 400 square meters located in the center of the exhibition space, clearly showing the centrality in Haier’s global strategy. Furthermore, during IFA, a series of technological partnerships will be presented, starting with those with Amazon and Google, aimed to establish protocols for connecting the household appliances with digital butlers to directly interact with the appliances or to have the possibility to access to automatic reordering systems of consumable and detergent products such as Amazon DRS.
Considering the Haier products, at IFA the company will propose solutions dedicated to cooling and washing with the launch of a new built-in range. I-Refresh Technology will be the protagonist of the washing area, a new system that uses Air Washing giving consumers the opportunity to take care of premium and delicate materials. The brand’s super hero, however, will be the cooling area, with the presentation of a line of refrigerators equipped with Fresher Techs Technologies. Besides, Haier will launch a complete range of ovens, hobs and hoods, designed to be positioned on a premium segment of the market.
As regards to Candy, the company’s experience in washing, combined with a strong component of smartness, has led to the development of the RapidO’ washer and dryer. This product ensures a complete set of rapid washing programs (9 cycles in less than one hour). The higher and larger porthole facilitates the loading and unloading of clothes. Moreover, the product is equipped with the exclusive “Snap&Wash” function. In addition, at IFA 2019, the cooking hero product will be the Smart Steam Wi-Fi oven, characterized by a complete set of functions that can be activated with the simply-Fi App: over 200 dedicated and automatic recipes, voice interaction (via App or digital butler) and the possibility to remotely control and activate the maintenance of the oven. Finally, Candy will also introduce the Convivio refrigerator.
Besides, focusing on Hoover, the absolute protagonists of the washing area will be the new H-WASH 500 washing machine and the H-DRY 500 dryer. H-FREE 500 will be the hero product among the small household appliances: it is characterized by its compactness and by the Wi-Fi connection that combine with maneuverability and an high autonomy. Besides, H-KEEPHEAT, the oven designed also to preserve food, already protagonist at IFA 2018, will be the hero product of the cooking area.
