Samsung Electronics unveiled three new advanced home appliances at IFA: the POWERstick Jet vacuum cleaner, AirDresser, and the Cube air purifier. “We are excited to introduce the POWERstick Jet, AirDresser and Cube to consumers in Europe, equipped with outstanding functionality and unmatched design to enhance consumers’ daily experience – said Taehwan Hwang, Corporate VP of Europe & CIS Product Management Group at Samsung Electronics -. Consumers have high expectations, seeking dynamic performance even from basic home appliances and our mission is to meet those expectations directly”. The POWERstick Jet targets consumer demand for suction power from their cordless vacuum cleaners to match that of corded units. POWERstick Jet delivers, using Samsung’s Digital Inverter Motor and Jet Cyclone System to generate up to 200W of suction power. Samsung also developed the best-in-class 5-layer HEPA filtration system. The filter captures 99.999% of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust, which underlines Samsung’s commitment to caring for the health and safety of consumers. POWERstick Jet comes with a removable high-capacity battery, meaning user can replace it with a spare to clean for twice as longer. AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing and revitalizing clothes on a daily basis. AirDresser freshens clothes with its Jet Air system and Air Hangers, using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. The Jet Steam feature sanitizes garments gently to get rid of bacteria while Heatpump Drying also provides delicate care for clothes by drying them at a low temperature to reduce shrinkage and heat damage. AirDresser also features a Deodorizing Filter to capture and remove odors while preventing them from building up inside the unit. It even has a Dust Filter that keeps the inside of the compartment clean by capturing the dust left floating in the air. Finally, Cube AX9500 is Samsung’s first air purifier model launched in the European market, and features the Wind-Free air purification system. The product does not have an air draft or makes loud noises. Also, powerful air purification is provided with a 3-layered purification system that purifies and deodorizes air. First, the Washable Pre Filter extracts larger dust particles, such as pollen and pet dander. Then, an Activated Carbon Deodorization Filter reduces the presence of various potentially dangerous gases, such as formaldehyde, toluene, ethylbenzene and styrene. Finally, an ultra-fine dust filter captures up to 99.97% of 0.3µm sized dust particles. Because they are modular, two Cubes can be easily stacked – each comes with its own docking component – so that each unit can release air in different directions depending on how they are set up. The Cube units can also be paired in one room for extra power or separated to purify two rooms simultaneously. When paired, a seamless Bluetooth connection lets users control both units as one.