Samsung in Interbrand’s “Best Global Brands 2019” list

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Samsung Electronics has maintained the number six rank in Interbrand’s “Best Global Brands 2019” list with a brand value of 61.1 billion dollar, achieving a two percent increase in brand value. As highlighted by the company in a official note, “major factors that played a critical role in Samsung’s growth were: continuous launches of innovative products that suit consumers’ new lifestyle, trends, and needs including the BESPOKE refrigerator, Sero TV, and Galaxy Fold; strong growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business; and global number one position in the semiconductor memory market and technology leadership in the industry”. “We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received – commented YH Lee, CMO of Samsung Electronics -. To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together”.

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