On the occasion of the eleventh edition of the European Week for Waste Reduction (16-24 November 2019), the American multinational InSinkErator joins the campaign presenting an innovative series of products and some useful tips that allow a more sustainable lifestyle. In particular, the garbage disposal appliance, available in different models and sizes, manages the food waste by shredding it to reduce it to a semi-liquid stage and eliminating it through the sink. An intelligent, safe and silent appliance that the US brand invented 80 years ago and that has allowed, to date, to eliminate the equivalent, at weight level, of 1000 transatlantic liners. In addition to managing the organic waste, another key issue for the sustainability is the plastic pollution. With its Showroom Collection, InSinkErator offers a useful product to eliminate plastic bottles and not waste water: it is the 4N1 Touch tap which, with its 4 functions, offers, in addition to the normal hot and cold water, also filtered water and water at temperature close to the boiling point (88 °-98 °) instantly.