Paolo Consonni has been appointed Professional Business Unit Manager of Kärcher Italy, reporting directly to the CEO. He has gained consolidated experience in multinational companies with roles of increasing responsibility in the commercial area. He comes from Alfa Laval, where he held the role of Global Channel Manager, and worked as Area Manager in Honda Italy and as After Sales Zone Manager in FCA. The position of Professional Business Unit Manager was introduced in Kärcher Italy with the double goal of enhancing the brand’s commercial capacity in the professional business and identifying new development opportunities in Italy. “I welcome this assignment with satisfaction – commented Consonni -. The cleaning market is particularly interesting and in recent years has become even more complex and challenging. Innovation, business development with respect to the target-groups, proximity and understanding of the customer needs are the key themes. I am sure that my past and my experience in the commercial area will help me in supporting Kärcher on its path towards increasingly important results and contributing to the growth of the brand”.