According to GfK Temax, in the third quarter of 2019, the total value of Chinese technical consumer goods market was 392.16 billion yuan, an increase of 1.8% year-on-year. The SDA market achieved double-digit growth (+15.7%), and the IT and Telecom sectors reached a growth of 6.6% and 4.1% respectively. MDA decreased by 5.6% year-on-year, the photo and CE market decreased by 9.2% and 16.4%, while the OE sector increased by 1.3%. As regards to the Major Domestic Appliances, under the severe industry background the washing machines showed counter-trend growth. Besides, driven by consumers’ desire for “quality life”, the washer dryer continues to grow at a high speed since 2018. As regards to the Small Domestic Appliances, the vacuum cleaner market is still developing continuously. Compared with Q3 2018, it has shown a growth trend, but it slows down. As an immature market, Steam Cleaner has experienced rapid growth in the past few years, and it saw a respectable increase in Q3 2019.
