LG: a milestone for the InstaView refrigerator


LG Electronics’ premium InstaView Door-in-Door refrigerator hit a milestone in June when it reached one million in sales worldwide since its introduction in 2016. With an average of more than 700 units sold every day, this large-capacity refrigerator is now available in approximately 150 countries. “This milestone is a testament to LG’s ability to develop differentiated, high-quality products that have propelled us to the top of the ranks in many home appliance categories – said Dan Song, president of LG Electronics Home Appliance & Air Solution Company -. Today’s appliances include as much technology as a computer or smartphone and our customers have extremely high expectations of them. Our advanced technology and customer-first approach is resonating with consumers who have made InstaView one of the fastest selling refrigerator brands as long as refrigerators have existed”.


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