Despite the pandemic, 2020 was a positive year for the technical consumer goods in Italy: according to GfK, sales grew by +5.5% and the market value reached 15.5 billion euros. Small domestic appliances contributed significantly to driving growth (+15.5%) together with the IT Office (+32.5%). Major domestic appliances recorded growth of +3.4%. On the other hand, the result of Home Comfort was negative (-16.2%). As for the other sectors, Consumer electronics recorded an increase of 4.7%, while Telecommunications and Photo achieved negative results (-5.2% and -36.9% respectively).