BSH joined forces with two leading humanitarian institutions: the United Nations World Food Programme (WFP) and Joblinge. Supporting the WFP, the company will collaborate with WFP’s Innovation Accelerator and provide its leading expertise in cooking appliances, food storing, food processing and healthy eating to innovative projects that the Accelerator sources, supports and scales to help reach zero hunger. “The WFP Innovation Accelerator focuses on the most impactful innovations brought to life through an iterative sprint format, which has reached 3.5 million people in 2020 alone via 90 innovations in the last five years – BSH explains -. This collaboration will support innovations in two emergency contexts, specifically the H2Grow initiative’s expansion to North Eastern Nigeria and early-stage Sprints in South Sudan”. As regards to Joblinge, it is a joint initiative of stakeholders from business, government and civil society. This initiative is enabling young people with initial career difficulties to find an apprenticeship or job: intensive six-month programs help them examine their own strengths and suitable occupations, and finally gain practical experience in partner companies, for example at BSH. “Giving people prospects for the future is one of society’s most important tasks – said BSH CEO Carla Kriwet -. We at BSH are happy to support this truly sustainable initiative, which is even more important during the COVID pandemic”.