GfK: Italian market positive also at the beginning of 2021

Image by Gerd Altmann from Pixabay

The Italian technical consumer goods market continues to record a positive trend. According to the data collected by GfK in the Retail Panel Weekly, in the first eleven weeks of 2021 the Tech market grew by +26.9% (sales value) compared to the same period of 2020. Almost all sectors have achieved good results: the IT Office sector grows again (+52.2%) and the performance of Small Domestic Appliances (+31.9%), Consumer Electronics (+22.7%) and Major Domestic Appliances (+20.1%) is very positive. Good results also for the Telecom segment (+ 21.3%). The only sectors that recorded a decrease are Home Comfort (-0.9%) and above all Photography (-10.9%). Among the products that saw the most significant increase compared to the same period of 2020 there are laptops (+49.1%), vacuum cleaners (+27.7%) and TVs (+23.6%). Smartphones (+19.7%), refrigerators (+17.6%) and washing machines (+10.2%) also recorded double-digit growth.