According to GfK Market Intelligence, in the first half of 2021 the Italian technical consumer goods market recorded an overall growth of +21.3% (value) compared to the same period of 2020. All sectors are growing, with particularly positive performances for Consumer Electronics, Major Domestic Appliances and Telecom. After months of sustained growth, the sales of IT Office products and Small Domestic Appliances slowed down, which recorded negative signs in June. In particular, the MDA sector grew by 27.8%, with positive performances especially for dryers, dishwashers and cooking appliances. Small Domestic Appliances totaled +16.3%, while Home Comfort grew by 52.1% for reasons related to the weather conditions of these first six months of 2021, with a strong increase in sales of air conditioners and fans in recent months of detection.
