Italy: trend of the major domestic appliances in 2021

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The Findomestic Observatory reports that, according to GfK data, in Italy in the first nine months of 2021 the cooling sector was characterized by a growth of +19.7% (value). Compared to the pre-pandemic levels of 2019, sales are up by 18.2% (value) and 12.5% (volume). An important positive contribution came from the refrigerators, with sales growing in the first nine months of 2021 by 21.1% in value. The sales expansion of the built-in products is much more intense (52.3% in value) compared to the free-standing products (10.2% in value). With regard to the other products in the cooling sector, the substantial stability in sales of the freezers emerges (+0.9%), after the strong increase in 2020 (32.3%). On the other hand, the development of the wine cabinets segment has not stopped, which in the first nine months of 2021 recorded an increase of more than 125% in value. The washing segment recorded a growth of 22.6% in value. Compared to 2019 levels, sales are almost 15% higher. For the washing machines, sales increased in the first nine months of 2021 by 12.6% in value and 6.6% in volume. More marked increases for dryers (38.1% in value, 36.5% in volume) and for dishwashers (33.1% in value and 36.5% in volume) were registered. Finally, the cooking sector had positive dynamics (55.4% in value, 49.3% in volume). The performance of hobs and hoods was the best, with increases of 64.5% and 70.2% respectively in the first nine months of 2021. There was an intense sales growth also for the ovens/cookers sector (approximately +44% in value, after the positive results in 2020).