EuroCucina/FTK: “Sustainability on stage” for Grundig and Beko


Grundig and Beko take part in EuroCucina/FTK 2022 with a zero impact stand that reaffirms the commitment to technological innovation at the service of sustainability. “Sustainability on stage” is the name of the stand, created by the architect Martino Berghinz: in 1,000 square meters of exhibition space (realized with recyclable and recycled materials), Grundig and Beko show their philosophy inspired by sustainability. Two macro-areas describe the new collections of the two brands (Beyond for Beko and Prologue for Grundig) also through the Immersive Rooms that involve the visitors in a virtual and multisensory experience. Grundig presents the FiberCatcher technology, characterized by an innovative filter, integrated in the new range of washing machines, which retains 95% of the microfibres produced by the washing cycles. Beko, on the other hand, proposes refrigerators with the HarvestFresh technology, which allows user to better preserve the vitamin and nutritional contents of fruit and vegetables. Furthermore, moments of dialogue and discussion between guests and experts will take place in the stand to talk about sustainability. Among these, a talk with the participation of Arçelik’s CEO, Hakan Bulgurlu, and Chef Massimo Bottura, Grundig Brand Ambassador.