ISSA PULIRE 2023: over 20,000 participants


The 26th edition of ISSA PULIRE, the international trade show for professional cleaning and sanitation, hosted at Fieramilano Rho (Milan) 373 exhibitors from 21 countries, of which 104 new exhibitors. The final tally is 20,058 participants over the 3 days of the event, a clear increase compared to both the 2021 and 2019 editions which is more than a positive sign for the participation of sector operators. The return of foreign operators has contributed to this result, representing 33.45% of the attendance; the co-location with 3 trade shows, TUTTOFOOD, Made in Steel and Lamiera, has brought in additional value. A total of 107 countries visited ISSA PULIRE 2023, including 29 buyers selected and organized by the ICE Agency: foreign delegations from the USA, Egypt, Morocco, South Africa, Kenya and Ghana. “We were certain that moving to Milan would have helped ISSA PULIRE show grow, and so it had – comments Toni D’Andrea, CEO of ISSA PULIRE Network –. Enthusiasm and satisfaction expressed by the exhibitors prove that this courageous choice is bearing the desired fruits. This edition determines the launch of a new course that begins with this edition and aims at fulfilling the project of integration, internationalization and ever greater growth”. The conference program that took place at the ISSA PULIRE Lab was to complete the offer of the fair. Over 100 speakers divided into 4 conference halls brought their important contribution in terms of training and professional dissemination. They addressed issues relating to new problems, procedures and processes with the aim of sharing their expertise in providing services in sensitive and significant sectors such as healthcare, food serving and hospitality. Finally, the trade fair hosted the initiatives: “ISSA PULIRE 2023 Product of the Year Award”, “Hackathon – Smart Facility: Cleaning Connected to the Future” and “ISSA Distinguished Industry Award”.