Beko: new multichannel campaign for Beyond ovens


Until March 20th Beko Italia is on air and online with a multichannel campaign dedicated to the Beyond ovens. The initiative highlights the AeroPerfect technology and the 5-year free warranty through different declinations of the storytelling. The new technology, present in all Beyond ovens, allows uniform distribution of hot air throughout the appliance, reducing temperature fluctuations to a minimum. The results that the brand aims to achieve with the video, audio, display, social and Mobile Geo Behavioral campaigns are 3.2 million impressions in 4 weeks.