In partnership with Haier, BYD powered washing machines using the DOLPHIN SURF, overturning the most common comments about electric vehicles
On the occasion of Milan Design Week, BYD, a key player in electric mobility, chose irony as a communication lever, overturning one of the most widespread sayings in a surge of energy and transforming skepticism into brand value.
“We don’t want washing machines”: one of the most recurring comments when discussing electric vehicles. From this, a direct and immediate creative concept emerged. In the video, a young man sitting on a Haier washing machine responded naturally to the comment “Nice washing machine,” revealing an innovative, forward-looking secret: the car, a DOLPHIN SURF, powered the laundry.
An ironic way to convey a precise message: the electric car was not only a sustainable alternative, but also an enabler of new, concrete functionalities. V2L (Vehicle-to-Load) technology thus became the protagonist, demonstrating how the car could evolve from a simple means of transport into a clean and versatile energy source. An idea that was communicated to the Italian public through a targeted social campaign that innovatively enhanced the partnership with Haier and the experiential project centered on the DOLPHIN SURF and Vehicle-to-Load (V2L) technology. The result was an expansion of the concept of electric mobility: from a simple driving solution to an intelligent energy platform capable of interacting with the domestic and urban environment.
Until April 26, within the Haier installation, a BYD DOLPHIN SURF demonstrated daily the potential of V2L technology by powering one of Haier’s most iconic and widely used household appliances in Italian homes.
