LG launches in Europe LG Signature

LG will present at IFA Berlin its premium brand, LG Signature, via an art exhibition titled The Art of Essence. “To introduce the LG Signature brand to Europe in a unique and artistic way – explains the company in a official note – LG partnered with accomplished artists and architects who could help tell the LG Signature story in an interesting style. The art pieces as a backdrop for the products are the result of LG’s collaboration with London based collective, Jason Bruges Studio”. LG will also present at IFA several other products such as its most innovative appliances for the kitchen (NeoChef microwave, SteamClean dishwasher, etc) and for the clothing care (the new TWINWash washing machine and the Centum System efficient washer, etc).