The Sabaf Group is strengthening its Marketing and Communications function with the aim of consolidating the brand’s international positioning and supporting the Group’s growth strategy. Leading the new function is Nicola Belpietro, who assumes the role of Group Marketing & Communications Director.
“Today, we want to combine the leadership we’ve built over the years with an even stronger and more consistent presence for our brand – commented Gianluca Beschi, CEO of the Sabaf Group –. Strengthening our marketing means investing in our ability to communicate who we are, the values that guide us, and the vision with which we face the future. This choice supports our growth strategy and strengthens the Group’s international positioning”.
The goals to be achieved
Nicola Belpietro has 28 years of experience in the Group’s commercial area, most recently as Regional Executive Sales Director, with responsibility for one of the Group’s key geographical areas. In his new role, he will provide his field-acquired knowledge of customers, markets, and international partners.
The strengthening of the function includes greater development of brand management, corporate and digital communications, stakeholder relations, and employer branding activities, with the aim of making the Sabaf Group’s value more recognizable and supporting business growth and the attraction of new skills.
“This new challenge – added Nicola Belpietro – represents an opportunity to put our market knowledge to work to develop the Sabaf brand. I believe the best marketing is that which stems from listening, promotes innovation, and authentically conveys what the company really is”.
With this organizational evolution, Sabaf aims to strengthen its identity and reputation, enhancing its role as an international partner to the world’s leading appliance manufacturers.
