The Consumer Technology Association published its first standard addressing augmented reality and virtual reality technologies. “CTA-2069, Definitions and Characteristics of Augmented and Virtual Reality Technologies” introduces various terms defining emerging consumer technologies such as AR, mixed reality, outside-in-tracking, VR video and VR images, room-scale VR and X reality (XR). According to this year’s CTA Sales and Forecasts report, virtual reality technology has become a $1 billion sector in the U.S. Besides, CTA projects 4.9 million units will be sold in 2018 – up 25 percent from 2017 – and generate $1.2 billion in revenues (up 18 percent). Increasing popularity among gamers and a competitive market for AR/VR accessories are among the drivers supporting the growth of AR/VR. “Our first AR/VR standard represents an important step in addressing key emerging technology areas – said Brian Markwalter, senior vice president of research and standards, CTA -. The industry created this standard to build upon definitions created by CTA’s AR/VR Working Group that provide consumers insight on the broad range of technologies and experiences available. With this standard, the industry has created a blueprint to more effectively support AR/VR technologies and bring them to a broader market”.
