Thanks to the high income level, one of the highest in Europe, in Holland the household appliance market has very significant numbers and consistency.
Benno Scharf
The Netherlands (Holland in the common diction) constitute an important market for household appliances. Despite the not big dimension – about 40,000 square kilometres with a population of 16.8 million inhabitants and 7.3 million families according to official data – their consumption in the matter is relatively conspicuous.
This happens thanks to the income level, which with about 42,000 annual dollars per head is one of the highest in Europe, even higher than the neighbouring Germany’s, which is in its turn the main market of the European continent in absolute.
The Netherlands are then important for Italy, being the fifth destination of the export in white goods, after Germany, France, Great Britain and Russia. In 2012 they absorbed 4.9% of the Italian exports of this sector.
Our last survey about this territory dates back to 2010 and the differences with regard to that time are of very modest entity: in 2010 the population counted about 100,000 people less while the per head income was inferior to the present one by 2,000 dollars. At that time, in the destinations of the Italian export, it was Spain that preceded The Netherlands; today it is Russia.
In any case, The Netherlands are a wealthy nation and the household appliance market mirrors this datum unequivocally.
SALES OF WHITE GOODS IN THE NETHERLANDS IN 2012 (1,000 UNITS)
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Source: VLEHAN (Vereniging Leveranciers van Huishoudeljke Apparaten in Nederland )
SALES OF CONSUMER ELECTRONICS IN THE NETHERLANDS IN 2012 (1,000 UNITS)
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Source: FIAR CE (Vereeniging van Fabrikanten, Importeurs en Agenten op Radiogebied – Consumer Electronics)
