As reported by National Bureau of Statistics of China, in November 2013 the total retail sales of consumer goods reached 2,101.2 billion yuan, up by 13.7 percent year-on-year (nominal growth rate). Of the total, the retail sales of consumer goods of industrial enterprises (units) was 1,105.5 billion yuan, increased of 13.1 percent. From January to November, the total retail sales of consumer goods reached 21,132 billion yuan, up by 13 percent year-on-year.