Haier: changes in the European organization

Santiago Belenguer, general manager Southern Europe, Haier (photo: sonitron.net)
Santiago Belenguer, Haier’s general manager Southern Europe (photo: sonitron.net)

As reported by the Spanish media, a Spanish manager will guide Haier in Southern Europe. Santiago Belenguer was indeed appointed general manager Southern Europe (Spain, Portugal and Italy). This appointment is part of a project for the reorganization of the European structure, which is now entrusted to three managers who report directly to Yannick Fierling, general manager Europe. So, Vincent Rotger, recently arrived from Whirlpool, has been appointed general manager North-East Europe and Cédric Audebert has become general manager Switzerland and France, in addition to the role of Business to Business division director of Haier Europe.