The renovation course of Confindustria Ceced Italia goes on with the appointment of the new group manager of the Big Appliance Group, the major of the Association, which includes the primary manufacturers and distributors of the field in Italy. The new Group manager is Lorenzo Comaschi, 50 years old, sales manager of Miele Italia, where he has been employed since August 2006. Previously, (2003-2006) he was Free-standing division sales manager and then marketing manager of Italia Indesit Company. After the degree in Business Administration at Ca’ Foscari, Venice, he was engaged in Procter & Gamble in 1992, in the sales and marketing area: his final role (2002-2003) was Trade Marketing Manager Western Europe Homecare Products by the European headquarters of the Group in Geneva.
