Data published by GfK Temax show that the Brazilian technical consumer goods market increased by 7.7 percent in Q3 2016, compared to the same period in 2015. The telecommunications and small domestic appliances sectors were the main drivers of the increase.
Major domestic appliances
Brazil’s MDA sector contracted in the third quarter of 2016 – down by 2.6 percent, compared to Q3 2015. Refrigerators, the sector’s largest segment, fell by 8 percent. The second and third largest segments – cooking products and washing machines – rose by 1.1 percent and 1.5 percent, respectively.
BRAZIL: TECHNICAL CONSUMER GOODS
(SALES VALUE – TREND)
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Small domestic appliances
Compared to Q3 2015, the SDA sector registered an increase of 3.8 percent in Q3 2016. This increase was driven by sales of vacuum cleaners, food preparation equipment and irons, which increased by 22.3 percent, 12.4 percent and 7.3 percent, respectively. Other product groups, including hair dryers, and hair styling products also grew in Q3 2016.
Consumer electronics
The third quarter of 2016 saw a fall in revenue of 3.3 percent in the CE sector, compared to the same period in 2015. Sales of panel TVs – the sector’s largest – increased by 1.3 percent, compared to Q3 2015.
Photography
In the third quarter of 2016 2016, the photography market declined by 40.5 percent (in value terms), compared to the third quarter of 2015. The digital cameras segment suffered the largest fall.
Information technology
The IT sector shrank by 10.1 percent (in value terms) in Q3 2016, compared to 2015’s third quarter. Mobile computing products performed better than the desktop versions, although both segments declined – by 7 percent and 28.9 percent, respectively.
Telecommunications
In Q3 2016, the telecommunications sector improved by 33.6 percent, compared to Q3 2015. Sales of smartphones (up by 33.7 percent) was the main reason for this rise. Tax rises in Brazil led to an increase in average prices in the sector.
Office equipment and consumables
The OE sector ended Q3 2016 with a fall of 10.8 percent, compared to the same quarter in 2015. Sales of multifunctional devices (MFDs) – the largest category (in value) in the sector – declined, as did inkjet and laser printers, compared to Q3 2015.
BRAZIL: TECHNICAL CONSUMER GOODS
(SALES VALUE)
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