Electrolux expects the European market to grow slightly in 2017

The data communicated by Electrolux show that company’s operating income for the fourth quarter 2016 improved to SEK 1.6 billion, corresponding to a margin of 5% (4.6% in 2015, excluding costs for GE Appliances). The development was positive across most business areas. EMEA achieved a strong operating margin of above 7%, and operations in North America showed a solid improvement. Operations in Latin America continued to be impacted by a weakening market environment. The Group’s cash flow was strong and amounted to SEK 2.6 billion.
In particular, in Major Appliances EMEA, product mix improvements and cost efficiency gains contributed to an operating margin of 7.2%. This strong margin was achieved despite negative impact from the depreciation of the Egyptian Pound and the weakened British Pound. Market demand in Europe grew by almost 3%, and was particularly strong in the Nordics, Iberia and throughout Eastern Europe. “We confirm – said Jonas Samuelson, president and Ceo of Electrolux – our outlook and expect the European market to grow by approximately 1% in 2017. In the quarter, Electrolux announced an agreement to acquire Kwikot, a leading water heater company in South Africa. This acquisition fits well with the strategy to broaden Electrolux offering and expertise within home comfort and strengthens our market reach in Southern Africa”.
In North America, operating income in the fourth quarter 2016 increased as a result of positive contribution from volumes, improved net cost efficiency and lower raw material costs. “Sales of products under own brands grew – added Samuelson – while sales of products under private label declined. As a result of significant promotional activities in the market, prices were under pressure. Market demand for core appliances in the final quarter of 2016 was strong and grew by 12%. We expect market demand for appliances in North America to grow by 2-3% in 2017”.
The favorable earnings trend in Asia/Pacific continued in the quarter and operating income increased significantly. Performance benefitted mainly from increased profitability in Australia and a healthy sales trend in Southeast Asia. “Our operations in Latin America – commented the president and Ceo – continued to be negatively affected by weak markets. Electrolux is taking actions to reduce structural costs in the business area and these actions have impacted results negatively in the short term. There have recently been some signs of market stabilization in the region”.
Operations within Professional Products continued to improve in the period following several quarters of good performance. The organic growth for the quarter was above 7% with a strong operating margin above 15%, driven by a competitive product offering in key markets.
“The work to restore profitability in Small Appliances is making good progress -said Samuelson -. An active portfolio management is a key driver for the improved performance. As part of this work, Electrolux has divested the Eureka brand in North America. Further, Small Appliances will, as of 2017, have the operational responsibility for developing our global offering for ‘healthy well-being within the home’. Consequently, we have decided to change the name of the business area to Home Care and Small Domestic Appliances”.
Electrolux strategy is to drive profitable growth by creating best- in-class consumer experiences supported by innovation and operational excellence. “We aim at achieving sustainable profitability in all operations and achieved an operating margin of 5.2% in 2016 with 4 business areas above 6%. Our strong balance sheet and cash flow supports the strategy”, concluded Samuelson.