Panasonic has announced the launch of its new trimmers for male grooming: the ER-GD50 and ER-GD60 models. These products provide an optimal balance of power and precision, and feature a new innovative, i-Shaped design enabling even more control for shaping and definition. Both devices feature a new safety blade which is wide and rounded so there is a little stimulation, preventing irritation also for the most sensitive skin. The innovative use of the Japanese Blade technology has also extended the lifetime of the blades to three years of use. The i-Shaped design is particularly ideal for design-oriented beard styles because it allows to shave, shape and trim the facial hair in a simple and precise way. The 35mm-length blades ensure an optimal shave to easily achieve straight, clear-cut lines, even with the most stubborn beards. An additional 0.5 mm-10 mm (at intervals of 0.5 mm) length adjusting comb permits an easy, clean trimming to the desired length. The GD60 model has an additional 10 mm accessory which offers increased detail design, perfect for difficult areas (for example beneath the mouth).