After the new corporate video, Sabaf is continuing its communication strategy with the version of its website in Chinese language. Concentrating mainly on the company’s history and its products, Sabaf has made the contents comprehensible to the Chinese public by taking advantage of the support of its organization in China. In this way the Chinese visitors will have a more direct overview on the Italian brand and its production. “Realizing a Chinese version of our website has been natural for us – said Nicola Belpietro, Executive Regional Sales Director of Sabaf -. We want all our customers to evaluate the excellence of our products without the language barrier: knowing that Sabaf can communicate directly with them is certainly appreciated”.
